The vast percentage of the food and drink we consume is, of itself, perishable over the short term. All the effort and resources needed to produce it in the first place can be entirely wasted because we throw it away when we perceive it as having “gone off.”

Plastic, arguably more than any other material, can help keep fresh food, fresher for longer, which is essential in the modern world when we tend to grocery shop for the week rather than day to day. This fact is one of the primary reasons why plastic packaging has expanded so rapidly. It is the ultimate material to enable us to extend the shelf life of perishable foods and make the earth’s resources go further.

The use of plastic has increased dramatically over the last 20 years. Plastic is now a vitally important component in many different industries and business sectors.

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PVC blood bags, surgical appliances, even plastic blood, our health has improved with the help of plastic.

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Plastic helps us travel more efficiently in lighter and more durable, planes, trains and automobiles.

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Reducing waste, saving energy and recycling, just some of the ways plastic is helping us improve the environment.

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Efficient PVC windows, plastic foam insulation and water pipes, plastic helps us build better homes.

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Lighter footballs, waterproofing, moulded shoes, plastic makes it comfortable and fun.

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Preserving food, preventing waste, plastic makes the earth's natural resources go further and last longer.

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PC's, laptops, mobile devices, plastic protects technology and allows us to communicate wherever we happen to be.